IT’S YOU, ONLY FASTER Since 1974, Specialized has had one goal: Innovate and inspire to improve riders’ lives. Specialized developed their first electric bike in 2009 and knew it had to ride and feel like a great bike first - something they’d love to ride. They wanted it to feel like you were on a “regular” bike, but that somehow, you’d grown superhero legs. Their core mission still hasn’t changed. It’s now, and forever will be their promise for every turbo: It’s You, Only Faster.