by Bill “Guru of Shoe” Lorenz
In the ten or so years I’ve been in the running shoe business, I’ve seen trends come and go, shoe technology evolve, and inevitably, prices go up. Trends will continue and new ones will emerge, technology will evolve, and prices will continue to rise. Some of these changes are significant improvements and give us "21st century shoes."
Many people resist change: I frequently hear the lament “Why did they have to change my favorite shoe?” That’s just the nature of a competitive industry. Like the highly competitive auto and electronics industries, innovation and evolution drive the shoe brands to continually look for ways to improve their offerings. Each brand keeps a keen eye on the competition and the trends that seem to be catching on with the running public.