Employee Profile: Bill Lorenz

If you run in central Iowa, you should come into the store and meet Bill in person. With video gait analysis, years of experience, and a commitment to helping people meet their fitness goals, he helps everyone find the right running shoes for them.

Bill “Guru of Shoe” Lorenz

Bill “Guru of Shoe” Lorenz has worked at Kyle’s Bikes since April 2011 when he was hired to open the running department.

Hometown

St. Paul, MN

Educational Background

Studied Commercial Photography Worked as a commercial photographer for 30 years at Brooks Institute, Santa Barbara California (not related to the running shoe brand)

Current Position

Guru of Shoe (self-appointed title)

Hobbies

Travel, reading, cooking (and eating)

Family

Girlfriend, Saraleigh Monroe, founder of the Gaggle of Girls Running Group

Do you consider yourself a triathlete, a cyclist, a runner, a swimmer, more than one, something else?

All of the above, just not very good at any of them.

What got you interested in endurance sports?

I’ve had a bike almost continually since I was about five years old. Never get tired of being on my bike. My favorite types of riding are long distance, night riding, my 30-mile daily commute, and any ride with my girlfriend Saraleigh. This year will be my 8th RAGBRAI, her 10th. I started running 20 years ago at age 45 to compete in a inline skate/bike/run triathlon. Since then I’ve run 19 marathons and hundreds of other races. Not being able to swim kept me out of triathlon for 10 years. I watched the first Hy-Vee Triathlon and vowed that day to be out there the following year (2009). And I was! Teaching myself to swim was one of the most difficult things I’ve ever done, and the most satisfying. I’m living proof that anybody can do what they aspire to. I’ve done 8 Olympic-distance tris and 6 or 8 sprints. [In 2013, Bill did the Cyman Triathlon as part of a relay and wrote a race report.]

If you could have any bike in the store, which one would it be?

The one I ride: Specialized Carbon Crux. And I'm demoing a Specialized Roubaix this season.

What bike accessory couldn’t you live without?

My awesome headlight: Serfas TSL-1500 True Lumen. Powerful enough to summon ALL the superheros.

What do you like best about working at Kyle's Bikes?

I enjoy helping people achieve their fitness goals. Having the right shoes makes a huge difference in their success.

Where do you see yourself in 5 years?

Helping my 10,000th person achieve their fitness goals. Still bike commuting.

Is there anything else people might want to know about you?

I try to make the shoe fitting and buying process as non-intimidating as possible. I like giving people secret nicknames.


Bill has written many running articles on our website.  

2013-07-19 22:03:00
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katheriner
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Any questions for the Guru of Shoe? Ask them here!
Mari
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I don't have a question, but I have a comment about "Guru of the Shoe". His comment at the end "I try to make the shoe fitting and buying process as non-intimidating as possible." really struck me. I visited Kyle's Bikes today desperate to find a good shoe for my ever-not-getting-better-plantar-fasciitis. My feet hurt so bad I have trouble walking 90% of the time. I can't even tell you how many things I've tried to alleviate this pain. Anyway, I wasn't sure, but I was hoping I could find help at Kyle's Bikes. Bill was amazing. He was very gentle and caring in listening to me and helping me find exactly what I need. He made me feel very comfortable. One thing I said to my husband when we left is that he was very informative on a couple of other products that may help me, but he wasn't pushy in the least bit. I don't know that it's possible to have been more comfortable with him or to have had a better experience. THANK YOU!
LOREE
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IS IT POSSIBLE TO HAVE RUNNING SHOES FOR OVER PRONATION THAT ARE STILL SOFT ON THE HEALS ? I HAVE INSERTS NOW AND THE MAKE MY HEALS HURT AND FEET FEEL LIKE A TON OF BRICKS WHILE RUNNING
Guru of Shoe
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Such a specific personal situation is best answered in person. That said, control shoes are very unlikely to have the softness in the heels that you're looking for. The following stability shoes are soft in the heel and any of them would be a good place to start your search: <a href="https://kylesbikes.com/catalogsearch/advanced/result/?name=Saucony+Guide" rel="nofollow">Saucony Guide</a>, <a href="https://kylesbikes.com/catalogsearch/advanced/result/?name=Kayano" rel="nofollow">ASICS GEL-Kayano</a>, <a href="https://kylesbikes.com/catalogsearch/advanced/result/?name=Adrenaline" rel="nofollow">Brooks Adrenaline</a>, Brooks Trance. We are also finding that motion control or stability shoes are not as effective at preventing injuries as previously believed to be the case. Same holds true for orthotics, which are also likely contributing to your discomfort. I have weaned hundreds of people off of their orthotics in the past six years. Try some neutral shoes (Saucony Ride, Brooks Ghost or Glycerin, or Asics Nimbus or Cumulus). If they "feel" most comfortable, those are the shoes you should select.
Guru
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Please bring in your shoes and inserts and let us take a look at them and we'll record you running and see just what you need. We'll find a pair of shoes that are right for you and are comfortable too.
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