by Robert Seaberg
Whenever anyone has asked me why Specialized is better than other brands I quickly pointed out that Specialized puts a lot of emphasis on the rider. With trademarked terms like “Rider-First Engineered” and “Body Geometry,” Specialized has made it clear that they have not overlooked the most important part of every bike: the rider. On a recent trip to Specialized headquarters, I was able to attend a class at their Specialized Bicycle Component University. There I witnessed first hand the latest data-driven techniques that they have developed to make the bike fit the rider.